Privacy Policy

Personal data we collect

We collect information that you provide to us, information created when you use your account, and technical information about the device and connection used to access our services. We only ask for information that is reasonably needed to provide the service, protect your account, meet our legal responsibilities and manage our relationship with you.

• Account details: This may include your name, date of birth, contact details, login details, account preferences and information about your safer gambling choices, such as deposit limits or time-outs.
• Identity documents: We may collect documents and information needed to confirm your age, identity and address. This can include information obtained during account verification and any further checks needed to keep the account secure.
• Transactions: We record deposits, withdrawals, bets, wins, payments, payment status and related transaction information. We may also receive limited payment information from the provider used to process a transaction.
• Device and usage data: This may include your IP address, browser type, operating system, device identifiers, login records, pages visited, dates and times of activity, and information about how you use our website.

We may also keep records of your communications with our support team, including messages sent through live chat, and the marketing choices you make. If you contact us, we use the information in your message to respond and keep an accurate account history.

Our service is for people aged 18 or over. We may use the information collected during registration and account use to check age and prevent anyone under 18 from using the service.

Why we use your data and our legal bases

We use personal data for clear and lawful purposes. Under UK GDPR, we must have a legal basis for using your information. In plain terms, this means we need a recognised reason for each use of your data.

The reasons for processing your information

• To perform our contract with you: We use your information to open and operate your account, provide our services, process deposits and withdrawals, record your activity, respond to requests and apply the account terms.
• To meet legal obligations: We use and retain information where gambling, financial crime, age verification, identity checks, accounting, tax or other applicable rules require us to do so.
• For our legitimate interests: We use information where it is necessary to run, secure and improve our services, prevent misuse, protect our systems, investigate suspicious activity and manage customer support. We balance these interests against your privacy rights.
• With your consent: We may send marketing offers or other promotional messages where you have chosen to receive them. You can change your marketing choice or withdraw consent at any time.

Some uses may have more than one legal basis. For example, identity and age checks can help us meet legal obligations and protect the service. If we ask for information that is needed for a legal or contractual reason, not providing it may mean that we cannot open, maintain or fully operate your account.

We do not use your personal data to send marketing offers unless you have opted in where consent is required. You can usually update these choices in your account, or you can contact us to ask for help.

Who receives your data

We do not share personal data without a proper reason. Where another organisation processes information for us, we require it to handle that information securely, only for agreed purposes and in line with applicable data protection requirements.

• Payment providers: We share the information needed to authorise, process and reconcile deposits and withdrawals, and to help detect payment misuse.
• Identity-verification partners: We may share account and identity details so that age, identity and account information can be checked.
• Fraud-prevention and security partners: We may share relevant information to identify suspicious activity, protect accounts, prevent abuse and support financial crime controls.
• Service providers: We may use providers that support our website, technology, communications, customer support, data storage and security.
• Regulators and public authorities: We may disclose information where the law requires us to do so, or where it is necessary to respond to a lawful request, investigation or legal process.

We may also share information where necessary to protect our rights, the security of our systems, the safety of customers or the integrity of our services. We do not allow recipients to use your data for their own unrelated marketing purposes.

How long we keep data and protect it

We keep personal data for as long as your account is open and for the period the law requires afterwards. The length of time depends on the type of information, why it was collected and any legal or regulatory duties that apply.

• Some account, identity and transaction records must be kept after an account closes to meet legal and financial crime requirements.
• We may keep relevant records for longer where there is a dispute, suspected fraud, an investigation, a legal claim or another lawful reason.
• When information is no longer needed, we will securely delete it or make it anonymous so that it can no longer be linked to you.

We use appropriate technical and organisational measures to protect personal data against unauthorised access, loss, misuse, alteration or disclosure. Access is limited to people and providers who need the information for their role. No online service can guarantee complete security, so you should keep your login details confidential and tell us promptly if you think your account has been compromised.

Your rights and how to contact us

UK data protection law gives you rights over your personal data. These rights are subject to certain conditions and exceptions, so they may not apply in exactly the same way in every situation.

• Access: You can ask for a copy of the personal data we hold about you and information about how we use it.
• Correction: You can ask us to correct information that is inaccurate or incomplete.
• Erasure: You can ask us to delete your personal data where there is no good reason for us to keep using it. This right is not absolute, particularly where the law requires retention.
• Restriction: You can ask us to limit how we use your information in certain circumstances.
• Objection: You can object to processing based on our legitimate interests and to direct marketing. We will stop marketing where you ask us to do so.
• Data portability: In some cases, you can ask to receive certain information in a usable electronic format or ask us to send it to another organisation.

To use your rights, write to support@kenhowells-casino.co.uk. You can also contact privacy@kenhowells-casino.co.uk about a privacy question or use the live chat on our website. Please explain what you are asking for and provide enough information for us to identify your account. We may need to confirm your identity before releasing or changing personal data, so that we do not disclose information to the wrong person.

We will handle your request within the time required by applicable data protection law. If you are unhappy with how we use your information or how we respond to a request, please contact us first so that we can try to resolve the matter. You also have the right to complain to the Information Commissioner's Office.

Cookies and changes to this policy

We use cookies and similar technologies to keep our website working, remember selected preferences, understand how the service is used and support security. Some cookies are needed for essential functions, while others may depend on your choices. Our Cookie Policy explains the types of cookies we use, their purposes and how you can manage them. Changing cookie settings may affect how parts of the website work.

We may update this Privacy Policy when our services, legal obligations or data practices change. The latest version applies when it is published on our website. We encourage you to check this page from time to time so that you understand how we handle your information.